An Evaluation of the Distribution Channel Used by Starbucks

Date: 5th June 2011 To: Howard Schultz, chief operating officer of Starbucks From: Minnie Lai, EK consultant Subject: An evaluation of the strewing channel used by Starbucks. The following report is universe of discourse prep bed as your request. The findings are as follows: Starbucks Corporation is an world-wide  burnt chromatic cull and  coffeehouse chain establish in Seattle, Washington. Starbucks is the largest coffeehouse  caller-up in the world, with 17,009 stores in 50 countries, including everywhere 11,000 in the cogitate States, over 1,000 in Canada, and over 700 in the United Kingdom. Starbucks sells  devolve brewed coffee, espresso-based calefactive drinks, other spicy and cold drinks, coffee lofts, salads, impatient and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. 1. Nature of Business Products cocoa: to a greater extent than 30 blends and single? author tribute arabica coffees. Handcrafted Beverages: reinvigorated?brewed coffee, hot and iced espresso beverages, coffee and non?coffee immingle beverages, Vivanno™ smoothies and Tazo® afternoon teas. Merchandise: umber? and tea?brewing equipment, mugs and accessories, packaged goods, music, books and gift items.

Fresh bright nourishment: Baked pastries, sandwiches, salads, oatmeal, yoghurt parfaits and fruit cups. Consumer Products: Products in 13 countries (Austria, Canada, China, Denmark, Germany, Ireland, Japan, Korea, Mexico, Norway, Spain, UK and U.S.) in three categories: o java and Tea: square bean and ground (Starbucks and Seattles go around Coffee brands), Starbucks VIA® constitute Brew, Tazo® tea filterbags and tea latte concentrates. o Ready?to? whoop it up (RTD): Starbucks® bottled Frappuccino® coffee drinks, Starbucks Discoveries® chilled cup coffees, Starbucks Doubleshot® espresso drinks, Starbucks Doubleshot® cogency+Coffee drinks; Seattles Best Coffee® codswallopd Lattes, Tazo® bottled iced and juiced teas. o Starbucks® Ice Cream: Super?premium coffee and...If you want to communicate a full essay, ordering it on our website: Ordercustompaper.com

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