Given the Limited Information in This Case, Which Product Would You Recommend That Apex Commercialize? Why?

I get hold flower would be exceed served by launching Compound B-227, the beta-prednigones, since it already has market supremacy in plastic oxidisers with its stigone market dominance. Although tip has the desire to be an in advance(p) company they should give ear at the introduction of betas as an groundbreaking way to sell plastic oxidizers. Apex fraud at a time produce both types of products to nodes in the plastic oxidizers market. Since Apex already has a good client following in the oxidizer market for quality stigones they would be wise to optimize this constitution with the introduction of betas. Apex should look at the recent ten dollar bill pct stigone receipts loss and re-align their market to fit the permanent and ontogenesis $40 million oxidizers market, a market they shortly pull in a high dominance in. Apex should plow their strengths in the merchandise, research and distribution in the oxidizer member; this leave behind exploit their economies of scale through likely dual-lane stem for sourcing, manufacturing, logistics, and customer service (pg 49). While they may feel they accommodate a superior product with Compound A-115 Moore states companies that cover a smorgasbord approach to mental home types reduces rather than festering differentiation (pg 44). With compound A-115 Apex will also be in possession of to consider the switching costs of currently satisfied Hamfield customers. Apex should consider beta entry as an application presentation and a line extension to its current stigone market. Line extensions clean provide low risk, given established reputation and customer base, and high revenues. Leveraging these two aspects, along with current household momentum, piece of ass generate high returns, Moore (pg 108-109). Apex can profit on their established brand and current stigone products and now airt their efforts in the same market instead of starting over, Moore (pg 80). By continui ng in the oxidizer market Apex can continue ! to work with their current target demographics making merchandising much...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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