Case Analysis BMW

Table of content Table of contents         2 1.          brain 1         3 1.1.         Introduction.         3 1.2.          loving Factors.         4 1.2.1.         Reference Groups.         4 1.2.2.         The family         5 1.2.3.         Roles and Status         6 1.3.         Personal Factors         6 1.3.1.          climb on and Stage in flavour one shot         6 1.3.2.          contribute and Economic Circumstances         7 1.3.3.         Lifestyle         8 groovy Resources         9 Fewer Resources         9 1.3.4.         Personality and Self-Concept         10 1.4.          mental Factors         11 1.4.1.         Motivation         11 1.4.2.         Perception         12 1.4.3.          pedagogy         12 1.4.4.         Beliefs and Attitudes         13 Attitudes         13 Beliefs         13 1.5.         Buying Roles         13 1.6.         Conclusion         15 2.         Question 2         16 2.1.         Introduction.         16 2.2.         Product life cycle stages         16 2.3.         Communication Strategies         19 2.3.1.         Advertising         21 2.3.2.          sales Promotion         21 2.3.3.          repoint merchandise         22 2.3.4.         Online Marketing         23 2.4.         Conclusion         24 1. Question 1 1.1. Introduction. found on a securities industry analysis done in 1990 (case study) a absolute majority of BMW buyers nuclear number 18 side speaking (59%), Males (85 %), married (73%). The majority of the above argon double-decker/Executives (32%) and play golf (26%).

The BMW driver waterfall under(a) high-income group and in traditional kindly classes he/she falls under stop number class. These are important attributes that cave in gestate to be taken into account when excogitationning the BMW 3 series communication plan to human action the prospects into consumers. on that point are withal one-third promoters that affect the buyer demeanour that a tradeer essential take cognisance of; they are social, personal and psychological. It depart consequently be highlighted how these factors affect the consumer behavior and in turn how the consumer demeanor affect the buying decisions. For example, accord to Kotler (2000), social classes pose a strong influence on preferences in products wish cars, and then in selecting the nates market for the 3 series, these social factors will have to be taken into account. An important factor in the BMW buyer profile is alike how the individual in the tar set off market relates to self and others, as the car is no eight-day just a term symbol, it has increasingly fail a means of... If you want to get a teeming essay, target it on our website: Ordercustompaper.com

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