Paper Outline: Exponentially Viral: New Media and the Role of the Audience, Influence and Community in the Process...

INTRO - clean media as one of the media revolutions -characteristics: digital, interactive, hypertextual, virtual, networked and simulated -former audience: erst passive attireual that received pre-packaged news from considerable corporations immediately is engaging and creating the converse as a joining push to journalism -might give a false sense of empowerment, as the back-end of it is still controlled by big media corporations -despite controversies, audiences have a new set of behaviors and opportunities to engage in participation THEORY -media effectuate some schools of thought: powerful media effect / former(a)s: effects of media circumscribed -first in-person fascinate approach: individuals play a habit in influencing those in their relation backship circles / opinion leaders those influent inside the group two step flow of nurture -personal influence happens in communities Tonnies nonion of community: grouping ground on feelings of to leadh erness / society: groups formed by rationality in the involvement of efficiency both present in hand when personal influence happens -uses and rejoicings research: 1. audience is active 2. consort btw need gratification and media choice lies with the audience 3. media compete with other sources of need satisfaction 4. audience conscious of their own interests cornerstone media seeking 5.

value judgments about cultural conditional relation should be suspended - functions that media serve: diversion, personal relationships, personal individuation and surveillance VIRALS AND KONY - kony was the speed iest mental picture to reach 100mil views ! celebrities helped by communion - the viral phenomena lies indoors the audiences action towards a media msg Results -69% watched movie -63% saw it for the first measure on Facebook -12% followed subsequent steps of the campaign -90% acquired awareness of the issue done and through the video -31% didnt watch the film Conclusions -media result consumption choice lies within the audience 31%chose not to watch it...If you want to get a full essay, purchase order it on our website: OrderCustomPaper.com

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