'Organic Food Market in Hong Kong – Environmental Scan Essay\r'

'?Global tendency of extreme regimen In 1950s, consumers be jump to aw ar of entire product and in seventies to 1980s, organic sector start to develop, e. g. mint up regulation and certification around the world. In 1990s, the organic nutrition market has a sharp growing, expanding at 20% a year. In 2006, the sales of organic baby food were increased 21. 6%. thither are also has dramatically increase in variety, availability and decreasing the cost of organic food. ? local trend of organic food.\r\nAt the end of 1980s, in that respect were many cases happened in Hong Kong that poisonous crops which are pollute with pesticide, battalion in Hong Kong raise their awareness of health. Until 1990s, thorough foods have been merchandising in Hong Kong, most of them are imported from North America, Australia, New Zealand, Europe and Japan. In the few years ahead, consumption of organic food is increasing. In 2000s, the local market has a pixilated demand on fresh organic foo ds.\r\n worldwide Trade Centre (ITC ) done a set of work and observed some trends of Hong Kong. For example, there are more convenience organic food such(prenominal) as pre-packed organic salads; some public canteens and supply buy more organic food; planning of organic products with biodegradable packaging. Major competitor In Hong Kong, there are three major oddball of retail shops is selling organic food. First token is supermarket, e. g. Park n’ shop and Welcome are two major chains. Second type is segment stores, e. g. Citysuper, Seibu, Jusco, Sogo.\r\nThird type is specialty healthy food shops, around 50 to health food shops selling organic, health and diet-supplement foods. Consumer ?General type of consumer Hong Kong Organic resource Centre (HKORC) release the result of a survey on 7 Jan 2005, it shows that 30% of the respondents had purchased organic foods. It also shows us the people who are interested in buying organic food are mettlesome education qualific ation, executives, managers or professionals, and they are usually with a higher total household income, married and/or with children.\r\nThe meaning of organic food in consumer watch out In Hong Kong people’s mind, â€Å"organic food” has the similar meaning as â€Å"healthy food”, they also care about the nutritional entertain and image of the product. The best selling of organic foods in Hong Kong are baby food, rice cake, grains, fruit succus and breakfast cereals, so we can see Hong Kong people are more health-conscious now.\r\n'