Tata Ace

Marketing StatergyX MBA 18 Vashi nerve center IIHerat Mehta Henry cut through said that clients could get cars of any color as long as it was black, magical spell Tata Motors went to customers before designing Ace and asked them active the price and features that they wanted. Comp be and contrast between these two approaches? 1. Both the cases ar associate to Automobile industries. Mr. Ford is talk about passenger cars & tata is talking about commercial vehicles. Main points tin can be argued as follows. Ford Cars Tata Ace Passenger Vehicles SCVAlready made a huge securities industry & business Trying to make a new segment in the business Going for Mass mathematical production Product aimed at prudence the entire business. Almost monopoly business as 50 % of the requirement was execute by Ford Looking for the new customer or converting customers for their product. assemblage line production planned. Product for the people & by the people concept. work can be faster as black is the fastest drying semblance Not clear about the achievable sales from the target 30,000 units per year. solo colour becomes constraint for the prospective buyer. The entire design concept is nevertheless to be proved. To summarise, both the approaches look fine at their own stages. chance upon two activities done by Tata Motors while applying the market concept for evolution Ace? 2. Implemented cross functional police squads which used 3P concept. (Production, preparation process) elongated market study considering all possible factors like political, growth, development and withal customer need and requirements.Product was designed as the product from the customer, for the customer and designed it as a vehicle to service the last milliliter distribution. What are the different types of benefits or gratifications that consumers can draw from a product or a service? Discuss with respect to the case? 3. The Benefits that the customers can carry away from Ta ta Ace * Better cost per ton for transportation. * Better discharge efficiency. * Safety * Durability * Weather proofing for the driver. * Additional payload. * Higher status in the community. * Personal motivation to start own business. Better manoeuvrability, can spark off on all roads without restrictions, Can travel longer space at a stretch and can reach smallest of the lanes or areas. * self satisfaction of having or driving a small truck. What marketing lessons did you visit from the entire case study related to marketing? 4. Following points are very classic for marketing a product * It is very important to involve marketing concepts while or prior to design of a product. * Development of any product should involve all marketing factors for the victor of the product. It is important to consider economical situations while doing marketing research. * Same marketing concepts may not work every time for different products or for similar products. * It is must to involve ( consider) end users while designing a product. * It is also important to make a proper market partition and define target market for any product. * Emotional consideration while defining marketing strategy is very important. * To reach mass in India, marketing should be done in all languages & also in local media. The product should be supported strongly by local availability and after sales service. * It is important to avoid finance related issues of the prospective customers. marketing initiatives you would like to suggest for the future of Tata Ace? 5. Tata should take following Initiatives * Give more models with different options like, powerful engine, air-conditioning, option of more colours and body size. * Tata should target further into business specific models. * reinforce service centres with educational drive & free services. Should make Ace at different geographical plats so that the supply is faster and cheaper. * Tata should launch a higher capacity version on the same platform once again naming Ace + or equivalent. * To conduct a survey on the parts which are most unreliable & work on them. * To bowdlerize cost of parts & make them easily available so that the duplication market can be avoided. * A new & fresh team to work on future actions required & again go rearward to the customers for further input. (This time should go to existing customer showing the freight from the company)