Market Analysis Assignment Example | Topics and Well Written Essays - 1250 words

Market digest - Assignment ExampleIn the course of the Choice-based study, I looked at three main arrogates Region, Brand and Price. separately attribute had two main options. Region had a not well- cognize region and well known region. Brand had a not well-known brand and well-known brand. Finally, price had low and high price. apiece choice set was accompanied by three distinct choices. The two options assigned to each ingredient were based on the evaluation of the desired choice. In conjoint analysis, the two options atomic number 18 referred to as levels. To be able to have a clear understanding of the attributes and levels of the product (wine) each attribute encompassed a follow of aspects. For instance, brand included aspects such as the producer, distributer and the retailer while region mainly correspond the location of the product that is the manufacturing place and distribution place.The advantage of using a conjoint analysis is because it provides a choice that is discrete and it is able to put a dollar value on the attributes and their levels. This study fitted a choice based conjoint category where every respondent selects only one alternative based on the on a given choice set. However, the choices may tend not to reverse all the alternatives (Wiley, 2010, p.36). Below is a table showing a summary of the product attributes and the levels that were tested in this analysisGiven the choice set of the response alternatives for the eight choice design set, the conjoint prototype is mainly used to determine the overall opera hat alternative based on the choices within the attribute utility scores. A choice set refers to a set of alternatives. In the course of determining the best alternative, the respondent may not be in a position to use all the alternatives that are present. The utility scores derived from the Choice-Based study with an increase of $ 5 in price are represented in the table belowEach attribute level score together with the scores